Study: E-tailers See Value in SEO, PPC Spending
MarketingVOX - Internet retailers are shifting more of their marketing budgets to buy pay-per-click online ads and improve their organic search results, writes Internet Retailer , citing a survey it conducted. Some 30 percent of responding merchants say at least
News Blog: Posts by Stephan Spencer
CNET News - First, CPA has the potential to significantly reduce the occurrence of click fraud--a bigger problem than most pay-per-click advertisers realize. This reduction will occur because the charge on the advertiser is better tied to the advertiser's
B2B Marketing Firm Marketo Announces Development of New Marketing
Forbes - The company's blog, Modern B2B Marketing (http://blog.marketo.com), explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability. Marketo is headquartered at 1710 S. Amphlett Blvd
News Blog: Posts tagged search
CNET News - First, CPA has the potential to significantly reduce the occurrence of click fraud--a bigger problem than most pay-per-click advertisers realize. This reduction will occur because the charge on the advertiser is better tied to the advertiser's
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